Meet the Maker

golden | home began in 2020 when Daniel Pelaez, then just 11 years old, started making soaps during the pandemic as a creative outlet. What began as a small passion project quickly grew into something more, fueled by his love for entrepreneurship, artistry, and creating products that made people feel at home.

Over the following years, Daniel discovered a growing passion for fragrance and product design, spending time learning, experimenting, and refining his craft. In 2022, he rebranded and launched a candle business that quickly took off, popping up across Chicago and sharing handcrafted products with the community.

In 2023, golden | home was born — the brand you see today. Still led by Daniel Pelaez, now a 16-year-old Latino entrepreneur, every product is thoughtfully designed, poured, packaged, and created by hand. Inspired by comfort, storytelling, and scent, golden | home creates elevated home fragrances made to feel warm, personal, and intentional.