Meet the Maker

At just 15 years old, Daniel Pelaez wasn’t your average teenager. While many of his peers were focused on school and social media, he was busy building a brand from the ground up. In 2020, in the heart of Chicago, Daniel launched his own candle and fragrance company—an idea sparked by his passion for creativity and clean, high-quality scents.

Growing up in a Latino household, scent was more than just a detail—it was a memory, a tradition, a way to bring people together. Whether it was the warm embrace of vanilla on a holiday morning or the crisp freshness of citrus in his abuela’s home, Daniel understood the power of fragrance. But he also noticed a gap in the market—too many products were filled with harmful chemicals, and luxury scents often came with an unreasonable price tag. So, he set out to change that.

With nothing but determination, a small savings, and hours of research, Daniel began crafting his own non-toxic candles and room sprays. He experimented with natural ingredients, eco-friendly waxes, and phthalate-free fragrances until he perfected his formula. His business wasn’t just about selling products—it was about creating an experience, a way for people to bring comfort, relaxation, and a touch of luxury into their daily lives.

What started as a passion project in his family’s kitchen quickly grew into something much bigger. Word spread, orders started coming in, and soon, his handcrafted products were being featured in local markets and boutique shops. By staying true to his roots, valuing sustainability, and keeping his products accessible, Daniel turned his teenage dream into a thriving business.

Today, his brand continues to grow, proving that age is just a number when it comes to passion and perseverance. Daniel Pelaez is not just a young entrepreneur—he’s a trailblazer in the fragrance industry, redefining what it means to follow your dreams, one scent at a time.